Email Marketing and Automation
Wednesday, August 19th, 2026
This course is a practical introduction to email marketing. It is designed for learners at a intermediate level who want to move from scattered knowledge to a clear, usable understanding they can apply straight away.
Across 5 lessons you will work through the core ideas step by step, with short exercises after each section so you can check your understanding as you go rather than at the very end.
What you’ll cover:
- Building a List You Own
- Writing Emails People Open
- Segmentation and Personalisation
- Automated Sequences and Flows
- Deliverability and Compliance
By the end you should be comfortable enough with email marketing to keep learning on your own, and to apply what you have covered in a real marketing context. No prior specialist background is assumed beyond basic familiarity with the subject area.
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Social Media Marketing for Brands (Beginner)
Wednesday, August 19th, 2026
This course is a practical introduction to social media marketing. It is designed for learners at a beginner level who want to move from scattered knowledge to a clear, usable understanding they can apply straight away.
Across 5 lessons you will work through the core ideas step by step, with short exercises after each section so you can check your understanding as you go rather than at the very end.
What you’ll cover:
- Choosing Platforms Deliberately
- Building a Content Calendar
- Writing for Each Platform
- Community Management
- Reading Social Analytics
By the end you should be comfortable enough with social media marketing to keep learning on your own, and to apply what you have covered in a real marketing context. No prior specialist background is assumed beyond basic familiarity with the subject area.
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Content Marketing and Copywriting
Wednesday, August 19th, 2026
This course is a practical introduction to content marketing. It is designed for learners at a advanced level who want to move from scattered knowledge to a clear, usable understanding they can apply straight away.
Across 5 lessons you will work through the core ideas step by step, with short exercises after each section so you can check your understanding as you go rather than at the very end.
What you’ll cover:
- Finding Your Audience’s Real Questions
- Headlines That Earn the Click
- Structuring Persuasive Copy
- Editing Ruthlessly
- Distribution and Repurposing
By the end you should be comfortable enough with content marketing to keep learning on your own, and to apply what you have covered in a real marketing context. No prior specialist background is assumed beyond basic familiarity with the subject area.
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Digital Marketing Strategy Essentials (Beginner)
Wednesday, August 19th, 2026
This course is a practical introduction to digital marketing strategy. It is designed for learners at a beginner level who want to move from scattered knowledge to a clear, usable understanding they can apply straight away.
Across 5 lessons you will work through the core ideas step by step, with short exercises after each section so you can check your understanding as you go rather than at the very end.
What you’ll cover:
- Mapping the Customer Journey
- Choosing the Right Channels
- Setting Goals and Measuring Them
- Budgeting and Media Mix
- Building a Quarterly Marketing Plan
By the end you should be comfortable enough with digital marketing strategy to keep learning on your own, and to apply what you have covered in a real marketing context. No prior specialist background is assumed beyond basic familiarity with the subject area.
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Search Engine Optimization Fundamentals
Wednesday, August 19th, 2026
This course is a practical introduction to search engine optimisation. It is designed for learners at a intermediate level who want to move from scattered knowledge to a clear, usable understanding they can apply straight away.
Across 5 lessons you will work through the core ideas step by step, with short exercises after each section so you can check your understanding as you go rather than at the very end.
What you’ll cover:
- How Search Engines Rank Pages
- Keyword Research That Works
- On-Page Optimisation
- Technical SEO and Site Health
- Link Building and Authority
By the end you should be comfortable enough with search engine optimisation to keep learning on your own, and to apply what you have covered in a real marketing context. No prior specialist background is assumed beyond basic familiarity with the subject area.
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