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Social Media Marketing for Brands (Beginner)

Wednesday, August 19th, 2026

This course is a practical introduction to social media marketing. It is designed for learners at a beginner level who want to move from scattered knowledge to a clear, usable understanding they can apply straight away.

Across 5 lessons you will work through the core ideas step by step, with short exercises after each section so you can check your understanding as you go rather than at the very end.

What you’ll cover:

  • Choosing Platforms Deliberately
  • Building a Content Calendar
  • Writing for Each Platform
  • Community Management
  • Reading Social Analytics

By the end you should be comfortable enough with social media marketing to keep learning on your own, and to apply what you have covered in a real marketing context. No prior specialist background is assumed beyond basic familiarity with the subject area.

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Digital Marketing Strategy Essentials (Beginner)

Wednesday, August 19th, 2026

This course is a practical introduction to digital marketing strategy. It is designed for learners at a beginner level who want to move from scattered knowledge to a clear, usable understanding they can apply straight away.

Across 5 lessons you will work through the core ideas step by step, with short exercises after each section so you can check your understanding as you go rather than at the very end.

What you’ll cover:

  • Mapping the Customer Journey
  • Choosing the Right Channels
  • Setting Goals and Measuring Them
  • Budgeting and Media Mix
  • Building a Quarterly Marketing Plan

By the end you should be comfortable enough with digital marketing strategy to keep learning on your own, and to apply what you have covered in a real marketing context. No prior specialist background is assumed beyond basic familiarity with the subject area.

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Typography and Layout Fundamentals (Beginner)

Wednesday, August 19th, 2026

This course is a practical introduction to typography. It is designed for learners at a beginner level who want to move from scattered knowledge to a clear, usable understanding they can apply straight away.

Across 5 lessons you will work through the core ideas step by step, with short exercises after each section so you can check your understanding as you go rather than at the very end.

What you’ll cover:

  • Anatomy of a Typeface
  • Pairing Fonts With Purpose
  • Scale, Leading and Measure
  • Grids and Composition
  • Common Typographic Mistakes

By the end you should be comfortable enough with typography to keep learning on your own, and to apply what you have covered in a real design context. No prior specialist background is assumed beyond basic familiarity with the subject area.

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Practical Prompt Engineering (Beginner)

Wednesday, August 19th, 2026

This course is a practical introduction to prompt engineering. It is designed for learners at a beginner level who want to move from scattered knowledge to a clear, usable understanding they can apply straight away.

Across 5 lessons you will work through the core ideas step by step, with short exercises after each section so you can check your understanding as you go rather than at the very end.

What you’ll cover:

  • How Language Models Respond to Input
  • Structure, Context and Constraints
  • Few-Shot and Role Prompting
  • Chaining and Tool Use
  • Evaluating and Iterating on Prompts

By the end you should be comfortable enough with prompt engineering to keep learning on your own, and to apply what you have covered in a real data context. No prior specialist background is assumed beyond basic familiarity with the subject area.

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SQL for Business Analysts (Beginner)

Wednesday, August 19th, 2026

This course is a practical introduction to SQL. It is designed for learners at a beginner level who want to move from scattered knowledge to a clear, usable understanding they can apply straight away.

Across 5 lessons you will work through the core ideas step by step, with short exercises after each section so you can check your understanding as you go rather than at the very end.

What you’ll cover:

  • How Relational Databases Think
  • SELECT, WHERE and ORDER BY
  • Joining Tables Together
  • Aggregation and Grouping
  • Subqueries and Common Table Expressions

By the end you should be comfortable enough with SQL to keep learning on your own, and to apply what you have covered in a real data context. No prior specialist background is assumed beyond basic familiarity with the subject area.

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